Minister of Tourism Hisham Zaazou, Luxor Governor Tarek Saadeddin and South Sinai Governor Khalid Fouda arrived in London to take part in the World Travel Market (WTM) 35th session.
The delegation is scheduled to present Egypt’s tourist projects aimed at attracting investment and tourists.
World Travel Market, which takes place in London every November, is the largest event with 5,000 exhibitors and 50,000 participants.
It is a unique opportunity for the whole global travel trade to meet, network, negotiate and conduct business.
Egypt is starting to show positive signs of heading back to its 2010 arrival figures from the UK market.
Speaking at the WTM, Zaazou admitted times have been tough, but said he believes things are starting to change for the better.
“We are moving in the right direction. We entered 2014 believing we would have a strong year following a strong end to 2013,” he said.
“But negative travel advice from Germany, which was followed by 14 other countries, meant we had a 25 per cent drop in the first half of the year.
“After a strong summer we are hopeful that the UK market will send more than a million tourists once again.”
In 2013 UK arrivals dipped below a million having been 1.4 million as recently as 2010.
In July numbers were up 15.8 per cent year on year and this was followed by a 76.7 per cent rise in August and a 193.5 per cent rise in September.
This has seen arrival numbers from UK move to 674,000, January to September, and raised hopes of hitting the million figure once more.
Total arrival numbers peaked in 2010 at 14.7 million, dipping to 9.4 million last year. Total arrivals this year so far number 7.1 million.
Zaazou also revealed that the Red Sea has been performing well, but Cairo and the Nile less so.